Dec 4th - Combat Communications Workshop



Combat Communications for Conservationists
When: December 4, 2017, 9:00am - 3:30pm
Where: Community Barn, Grafton, MA
RSVP to: kmcgrath@massland.org
Cost:  $25 (includes lunch and materials)


Ever been in a discussion that turns adversarial? Ever faced a hostile town meeting, select board or committee? Then this workshop is for you.

Sooner or later, the water will get hot and your reputation and success will be on the line. In this beginner-friendly workshop, you will tell your side of the story during heated debates around rate increases, land management decisions, policy changes, lawsuits, legislation, and emergencies.

  • Part 1. The Public and Their Opinion. You will explore who can be persuaded, who can't, and how to take charge of the debate.  
  • Part 2. Rules of the Game. Playing to Win. You will explore hot topics from the movers and shakers’ perspective. Then you will learn the dos and don’ts of the influence game for government and nonprofit employees.  
  • Part 3. The 5th Estate. Picking up where high school civics left off, you will discover the role that coalitions and associations play in influencing how “hot topics” turn out.